Bon Niche Cellars'
"With every bottling we select a new label photo to illustrate a good place to enjoy wine. We love seeing the many entries and are delighted with the participation."  Joyce Murray, Co-Owner of Bon Niche Cellars

Enter your photography into the Bon Niche Label Contest!
For complete information scroll to the bottom of this page.

Accepting Photos for our next bottling NOW!

Bon Niche means good niche, or very loosely translated “A Very Good Place”. This can mean something different to everyone, let your imagination run wild as you go through your photo files in search of your interpretation of “A Very Good Place”.


We are looking for photos, to print on wine labels, in the following categories:

  • Windows (Fenêtres)
  • Doors and entries (L’Entrée)
  • Pathways (Chemin)
  • Arches (Voûtes)
  • Grand Manors (Manoir)
  • Folly (A frivolously expensive garden structure)
  • Vacation Spots (Voyage)
  • Bridges (Le Pont)
  • Lighthouses or shorelines (Sur La Mer)
  • Unique chairs or thrones (Chaise)
  • Stairs or stairwells (Escaliers)
  • Or inspire us with a French translation of your “Very Good Place”


Selected photos will be used for labels of Bon Niche Cellars wines and will change with each vintage. Both amateur and professional photographers are welcome to participate. Photos may be submitted throughout the year. We will judge from the entries we have received when bottling time approaches each year.  Please see eligibility details for complete information.

HINT: Colorful photos that are formated horizontally work better.  Providing excess area for us to position and crop the labels is also helpful. 

Submit to: with your entry form.

Winners' Archives
Doors - L'Entree

Martin Basurto

2013 The Entry                                             


Photo contest winner MARTIN BASURTO of Santa Clara, CA captured this entryway photo in Tuscany, Italy inside the medieval fortress in the ancient town of Castiglione della Pescaia.

Amanda Ashton

2011 L'Entree                                            

The Entry

Photo contest winner Amanda Ashton of Costa Mesa, CA shot these gates to a secret garden behind the Hotel Baudy in Giverny, France. The vines on this late 19th century beauty grow wild in invitation to the delights that lay beyond.

Philip Flintzer

2010 L’Entrée                                                      

The Entry


Philip Flintzer of Laguna Hills, California took an up-close shot of this inviting carved door while visiting Paris, France.

Tim Campbell
2009 L'Entree
The Entry

Tim Campbell of Yucaipa California took this inviting photo of an entryway at the Mission San Miguel, in California.
Windows - Fenetres

Craig Pedersen

2013 Windows                                            


The window photo on this label was taken by CRAIG PEDERSEN of Atascadero, CA while visiting the picturesque Portuguese town of Sintra. Notice the texture in the blue tiles that gives this building a particular beauty.

Karen Petersen

2011 Fenetres                                             


Usually known for it's cultured wine labels, the fun loving judges couldn't resist the humor in this photo taken in Old Colorado City, CO. This racy illustration portrays the spiciness of the wine, and the suspense of a delicious ending.  We chose this hedonistic shot, 'cause this is just some badass wine!

Bill George

2010 Fenetres                                                     



The charming window photo was taken by Bill George of Tucson, Arizona while visiting Venice, Italy.
Joyce Murray
2009 Fenetres

The photo on this bottle was taken by winery owner Joyce Murray in Siquenza, Spain. Before she got involved in the wine business she had time to travel.
Arches - Voutes

Anne Johnson-Curtis

2011 Voutes                                       


The graceful archways and the swaying palms of the courtyard at The Mission Inn, Riverside, CA possibly reminded our photographer of the elegance in a lovely glass of this Bordeaux style blend.

Gordon Holyoak

2010 Voûtes                                                           


To support the endeavor of including photos of good niches on Bon Niche labels, Gordon Holyoak of Scottsdale, Arizona submitted this calming garden shot taken in St. Remy, France.
Bill George
2009 Voûtes

Supporting the endeavor to include various photos on Bon Niche labels is Bill George of Tucson, Arizona who took this picture in Cusco, Peru.
Paths - Chemin

Marilyn Sisler

2013 The Path                                            


The photo on this label was submitted by MARILYN SISLER of Paso Robles, CA.  It was taken one May in the Garden Of Europe on a breathtaking stroll through Keukenhof in Lisse, Netherlands.

Robert Clarke

2012 Path


The photo of these georgeous showy California native poppies taken by Robert Clarke near his home in Lancaster, CA was selected for this years' vintage of a path to a very good place.

Catherine Fuller

2011 Chemin                                             


Rich color attracts the eye towards this pathway through the botanical gardens in Mendocino, CA Our winning photographer had a very keen eye when capturing this memorable shot.

Lysee Kierstein

2010 Chemin                                                           


This warn sandy pathway was taken by Lysee Kierstein of Indiatlantic, Florida while in Long Beach Island, New Jersey.

Loretta Campbell
2009 Chemin

This enchanting pathway was taken by Loretta Campbell near the charming town of Killarney, Ireland.
Frivolously Expensive Garden Structures - Folly

Theresa & Tim Calabretta

2013 Folly                                            

What’s the definition of folly? fol·ly /ˈfälē/ noun : A costly ornamental building with no practical purpose, especially a tower or mock-Gothic ruin built in a large garden or park.  THERESA AND TIM CALABRETTA of Atascadero, CA found the perfect Folly at a fake ruins in New Glarus, Wisconsin.

Grand Homes or Estates - The Manor

Al Steinberg

2013 The Manor                                            


Let you imagination take you to an enchanting manor.  Imagine yourself indulging on this fine wine from an elegant glass, while you observe the breathtaking view.  Perhaps it’s from the cellar of this lovely waterfront location captured digitally by AL STEINBERG of St. Petersburg, FL on his travels to Portofino, Italy.

Chairs - Chaise

Donna Daniels

2013 Chair


The photo of this inviting place to sip wine was taken in Annapolis Royal, Nova Scotia by Donna Daniels of Redmond, Oregon.  This vibrant red chair surrounded by serene gardens provided a good niche to take in the views and kick back.

Bill George

2011 Chaise                                                          



These comfy chairs are arranged for optimally viewing the grandeur of Sedona, Arizona.  Prolific photographer Bill George from Tucson, Arizona captured this picture with the assistance of his staging director and wife, Jet George.

Bridges, Stairs and Swings

Lori Bell

The Swing

La Balancoise

This label photo of a good niche is a swing, or la balancoise, taken on a breezy October day in San Luis Obispo, CA.  the winning photographer is Lori Bell of Santa Maria, CA.

RaShelle Young

2011 The Bridge

Le Pont

This winning photo is of Pont Saint Michel, a bridge linking the Place Saint-Michel on the left bank of the river Seine to the Ile de la Cite. RaShelle Young of Aliso Viejo, CA took this romantic photo while traveling with her husband "Sparky" in Paris France.

Billy Ritter

2011 Escaliers


Hot days and cool maritime evenings in the Paso Robles wine region contribute to the high quality of the fruit grown in that region.  Not too far from the vineyards you can find this inviting staircase on Moonstone Beach in Cambria, CA

Carol and Rich Campbell

2010 Escaliers                                                          



At the risk of getting dizzy, Carol and Rich Campbell of Renton, WA took this great photo of the fabulous stairwell in the Arc de Triomphe in Paris.

Voyage - Vacation

Bill George

2013 Vacation                                            


Our award winning photographer captured an iconic spot on the Pacific Coastline of California in Manhattan Beach. Thanks to BILL GEORGE from Tucson, AZ for providing the most perfect vacation image.

Yvonne Smith

2012 Vacation                                            


Our award winning photographer captured a romantically wonderful memory along the Grand Canal in Venice.  Thanks to Yvonne Smith of Atascadero, CA for submitting this great shot.

Melissa Anderson

2011 Voyage                                            


Our featured photo is of La Fontaine Moussue in Aix-en-Provence, France.  The natural hot water spring contributes to the growth of moss which now covers the original 1667 design of children supporting the basin.

Eli Sakellakis

2010 Voyage                                                        



This energizing and fun photo was taken by Eli Sakellakis of The Woodlands, Texas while vacationing on the island of Sifnos in Greece.

Wally Murray
2009 Voyage

This inspiring photo was taken by winery owner Wally Murray while vacationing in Venice, Italy.  
By The Sea - Par La Mer

Jim Alberter

2012 Par La Mer                                             

By The Sea

Along the northern coast of Italy overlooking the Mediterranean Sea are five villages that make up Cinque Terra.  This breathtaking photo of colorful homes built on terraces in the rugged steep landscape of Manarola was taken by Jim Alberter of Paso Robles, CA.

Doris Payne

2011 Par La Mer                                             

By The Sea

This serene lighthouse photo was taken near Tatamagouche, Nova Scotia, Canada by its owner, current California resident Doris Payne. Prince Edwards Island is visible from the top deck.

To compete, please be sure to start with the Official Rules.  You can submit your photos electronically using the word document file, or print the pdf document and mail your entry to us.  All three documents are available below.  If you have trouble downloading them please give us a call or send an email.  Bon Chance!